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Once I changed the target keyword to what the post is REALLY about - “Wordpress or Squarespace” - more traffic started rolling in. Looking back now, I wince at the missed opportunity to get this post found for what it’s really about. If somebody were actually searching for Legos and found this page? They’d be annoyed, and they’d click away immediately.Īnd yet: Yoast gave me a green light for it! It guided me to include the word “legos” more frequently and to include it in my title and URL. Not only is it an internationally recognized brand, and searching for “legos” results in 140 million results … but it’s not even a little bit relevant to my topic. And I chose the word “legos” for my focus keyword. It breaks down how the two platforms are different and who would benefit from each, by the metaphors of playing with Legos or Crayons to explain why your business would work with either of these options.
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Here’s an embarrassing story: A few years ago, before I really understood SEO, I wrote this post: WordPress or Squarespace: Which is a Better Fit for My Business? Yoast doesn’t tell you how good your keyword is You could be wasting time using a crappy keyword, and still think you’re golden
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(If you want to be super sure, check it on different devices in different browsers.)īut a more thorough solution is to use the Google Mobile Friendly Test Tool, which looks at the code behind the site to make sure that it will look great on phones & tablets using different browsers and software systems. The easiest way to check is to open your website on your phone or tablet if it looks good, you’re probably ok.
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3 | How to know if your site is mobile-responsive You can purchase it from your hosting company and ask for help installing it on your site. If it starts with you need an SSL certificate. Does your URL start with or If it starts with that means your site is secure and Google knows that you can safely collect e-mail addresses and even payments without as much fear of being hacked. If it’s 3-5 seconds, there are a few things you can do yourself to speed it up, like decreasing image file sizes or 2 | How to know if your website is secure If your page loads in less than 3 seconds, you’re good to go. If you’re not sure of your page speed, use Pingdom Tools’ speed test. If you’re not sure if you can check off those boxes (fast, secure, mobile responsive), here’s how to find out: 1 | How to check your page speed
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Your site is secure (has an SSL certificate).Your site loads quickly (3 seconds or less is best).There are 3 HUGE indicators of how trustworthy Google considers your page that massively impact your SEO: Here are some SEO Tactics Beyond Yoast’s prompts: Yoast doesn’t review any site-wide technical factors in their green light checklist However, Yoast has two huge blind spots: technical factors & keyword quality. Yoast is like a big fuzzy friend, giving me a big SEO hug & telling me I’m doing great: Even though I do content optimization for a living, I still rely on Yoast to double-checks my work and make sure I don’t miss anything. And I love the way that it reminds me of useful tasks.